It’s destination number three of our fashion week marathon and Milan Fashion Week was no short of surprises and innovations. You might call it a technological revolution; where aliens and drones dominated the runways, and cyborg Instagram star Miquela “made an appearance”.
The Gucci show was referencing a 1984 essay, questioning the boundaries between human and machines and rejecting the idea of rigid limitations (Donna Haraway: A Cyborg Manifesto, in case you were wondering) – and like some futuristic version of Game of Thrones, models were carrying severed replicas of their own heads and baby dragon accessories. Dolce & Gabbana introduced a fleet of drones to open the show, each carrying a stylish handbag. Prada gave us more drones whose job it was to record the show and the reaction of the audience. Moschino was questioning the existence of aliens with Jacky Kennedy references.
Italy’s iconic outerwear label, Moncler introduced a new design strategy, where – following suit of fast fashion retail chains – they will drop a new collection every month, rather than seasonally. The Moncler Genius collaboration program, where each collection is designed by a different established designer, launched on 20th February on Milan Fashion Week’s opening night. The first collaborators included star designers such as Palm Angels, Simone Rocha and Valentino creative director Pierpalo Piccioli among others.
Tommy Hilfiger and Gigi Hadid are on a world tour – each season presenting their new collection at a new Fashion Week venue. Following New York, LA and London, this season, they introduced their new designs on the catwalks of Milan.
The Formula One style “see-now, buy-now” mega runway show had an audience of about 2,000 people, including Lewis Hamilton who could be found in the front row. The collaboration between the fashion label and the model is coming to an end, with no news of renewing the contract.
Gucci is the first major fashion player to get involved with the current gun-control legislation, offering to donate $500,000 to March for Our Lives. The gun-control rally, organised by the survivors of the shooting, is planned to take place in Washington, D.C. and throughout the U.S. on 24th March with supporters such as George and Amal Clooney, Oprah Winfrey, Steven Spielberg and Jeffrey Katzenberg, each pledged to donate $500,000 to the upcoming event.
If there’s one thing Italian designers know how to do, it’s making vintage look contemporary. Designers with vintage inspirations, such as the fashion veteran Marni awed the crowd with their “Technoprimitivism” collection (there’s a tongue twister for you) – a contrast between innovation/technology and vintage references. Geometric shapes and bold colours are mixed with silhouettes, inspired by the 30’s and 40’s spliced dresses and contemporary oversized coats. Another vintage inspired contemporary collection was the Attico one, with overly sexy details and modern styling.
Logo-mania is back on the catwalks, with Fendi, MSGM and Versace leading the pack. Bright colours and tartan reminiscent of the 80’s were seen at Versace, with nylon and neon dominating the Prada show. Boxy blazers, menswear checks and plaids, neon-meets-Jackie Kennedy looks at Moschino, thought provoking feminist undertones at Prada, sport references (nodding to the recent Winter Olympics) at Stella Jean, or Tommy Hilfiger. Gucci’s collection took inspiration from many different ethnicities and cultures, from Sikh turbans, to South American patterns and embellished headpieces were all over the catwalk.